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November audits · 5 of 8 booked
A Denver performance team for search, paid media and conversion. We work out who is ready to buy, get you in front of them and tie every dollar back to revenue.
Qualified leads logged across accounts this month (sample)
48,260
4.9 · 212 client reviews (sample)140+ accounts since 2016
(00) Clients
From two-truck plumbers and dental practices to online stores and software teams. Each dot is an account, and each badge is the number we were hired to move.
(01) Why Signal & Scale
Reach is cheap and mostly wasted. We work out which searches, feeds and audiences hold people who are ready to buy, then spend only there.
1,200 people, one market
1 in 12
is ready to buy
Search274 typing “plumber near me” this week
Feeds965 scrolling local home and garden pages
Audiences76 who resemble your best customers
Sample illustration
(02) Services
Search, paid media, content, conversion and analytics, planned in one room and billed as one flat retainer.
All servicesNow first · clicks up 164%
We fix what stops search engines from crawling and ranking your site, then build the pages your buyers search for.
In the retainer
96 saves in the first hour1,047 likes
cedarrow.realty Open house Saturday, keys in hand by spring
We plan, produce and test paid social campaigns that reach the right audience with creative worth stopping for.
In the retainer
We build and manage search ad campaigns around the queries that convert, and cut the ones that do not.
In the retainer
We plan, write and distribute content built around what your buyers search for and ask sales.
In the retainer
We design and build websites and landing pages around one job, turning visitors into leads or customers.
In the retainer
We audit and rebuild your tracking so every lead and sale is counted once and credited correctly.
In the retainer
(03) Case studies
One number per client: the one they hired us to change. Drag the divider to compare where it started with where it is now. All figures are sample data.
All case studies











We rebuilt the tracking, tightened the search campaigns to emergency and install intent, and earned map-pack visibility across six service areas.
A rebuilt site, a three-step booking flow and paid social aimed at families within eight miles lifted bookings from 38 to 101 a month.
Twelve months of technical SEO, practice-area content and intake fixes built an organic channel that now delivers most of its signed cases.
We built an owned pipeline: paid social to neighborhood guides and home value reports, with automated follow-up that books the first conversation.
We rebuilt the product feed and campaign structure around profit, fixed the checkout, and turned email from 9% of revenue into 27%.
Its blog covered accounting theory nobody searched for.
(04) How we work
The same four steps run on every account, and the funnel beside them is how it shows up in your monthly report.
We check tracking, ads, search visibility and landing pages, and rank the three fixes worth doing first.
Tracking is verified first, then campaigns and pages are switched on.
We cut what loses, fund what wins and keep one test running.
Plain numbers, what we learned and what changes next.
Sample account · 90-day window · illustrative figures
(04) How we work
The same four steps run on every account, and the funnel beside them is how it shows up in your monthly report.
3.4% click through
We check tracking, ads, search visibility and landing pages, and rank the three fixes worth doing first.
5.5% send an enquiry
Tracking is verified first, then campaigns and pages are switched on.
12% turn into customers
We cut what loses, fund what wins and keep one test running.
1 customer per 4,456 people reached
Plain numbers, what we learned and what changes next.
Sample account · 90-day window · illustrative figures
(05) The numbers
The same four figures open every monthly review. These are sample averages across accounts.
01median growth in organic leads
163%
▲year over year
JanDec
02blended return on ad spend
3.8×
▲year over year
JanDec
03client revenue tracked
$48M
▲year over year
JanDec
04accounts managed since 2016
140+
▲year over year
JanDec
Sample events: Lead form sent · Larkspur Plumbing · 3 min ago; Consult booked · Brightwell Dental · 8 min ago; Listing video hit 31k views · Cedar Row Realty · 14 min ago; Daily ROAS 4.6× · Fernhouse Goods · 21 min ago; Now first for “injury lawyer denver” · Harlow & Reyes · 29 min ago; Review posted, 5 stars · Tanaka Roofing · 37 min ago; Demo requested · Ledgerline · 44 min ago; 186 map views today · Aspen Grove · 52 min ago.
(06) Content
Short video, carousels and paid creative, produced in monthly batches and cut to suit each platform. Every post is briefed against a number, not a mood board.
Sample figures across client accounts
See social media management(07) Team
The person who pitches is the person who runs the account. Each channel has a named lead with years in that one specialism.
Team met 06/06
StrategyFounder and Strategy Director
SearchHead of Paid Media
TechnicalSEO Director
TrackingHead of Analytics
ContentCreative and Content Lead
TestingCRO and Web Lead
Client reviews
4.9
212 client reviews (sample)
93% of clients are still with us a year in. This is what shows up on our phones when a number moves.
6unread reviews
Dana KowalczykOwner · Larkspur Plumbing & Heating
163 leads/mo“For the first time I can see which ads book jobs. We added a fourth truck in June because the phone data said we could fill it.”
Dr. Anjali MehtaPractice owner · Brightwell Family Dental
+166% bookings“They watched how patients used our site before changing a pixel. Our hygiene schedule is full six weeks out.”
Marcus HarlowManaging partner · Harlow & Reyes Injury Law
-61% cost per lead“We were renting leads. Now most signed cases start with a search and one of our own pages, and I can see the cost of each one.”
Renee CastilloTeam lead · Cedar Row Realty Group
268 leads/mo“Our agents stopped racing four other teams to the same lead. Half of the people who come in have already picked a time on the calendar.”
Theo LindqvistFounder · Fernhouse Goods
4.3× ROAS“Every campaign has a break-even number now and we know which ones clear it. ROAS doubled and so did orders.”
Priscilla AdubaVP Marketing · Ledgerline
+256% demos“Sales and marketing finally look at the same number. Content went from a cost we defended to the channel we forecast against.”
(08) Pricing
Choose by how many channels you need run. All three include a named strategist, a live dashboard and a monthly review in plain numbers.
One or two channels, run properly, with tracking you can trust.
$2,400/mo
Billed monthly · 30 days notice
A full acquisition program with testing and creative included.
$4,800/mo
Billed monthly · 30 days notice
A dedicated team across acquisition, conversion and retention.
$8,500/mo
Billed monthly · 30 days notice
Sample prices · first term 90 days, monthly after that · you pay the ad platforms yourself
Compare plans(09) FAQ
Not covered here?
Bring it to the free audit.
A strategist goes through your tracking, ads and search visibility, and the fix list is yours whatever you decide.
Book the auditOr email hello@signalandscale.example
We reply within one business day
Paid campaigns produce leads within the first few weeks and settle after about 60 days of optimization. SEO and content show early signs in two to three months and compound from month four. We set expectations per channel in the 90-day plan.
The initial term is 90 days, since that is how long it takes to audit, launch and read real results. After that, retainers are month to month with 30 days notice.
Retainers have a flat monthly fee based on scope, not a percentage of ad spend, so we are never paid more for spending more of your money. Ad spend is paid by you directly to the platforms. Projects such as websites and tracking builds are quoted as fixed prices.
Yes. About half of our clients are outside the state. Meetings run on video, and reporting is the same wherever you are.
A client partner who runs your account, plus the channel leads doing the work. You will know each person by name, and the people in the pitch are the people on the account.
You get a live dashboard with leads, cost per lead, revenue and return by channel, plus a monthly written summary and a 45-minute call. We agree on the two or three numbers that matter in week one and report against those.
Yes. We often run one or two channels beside an in-house marketer or a brand agency. We share one tracking plan and one dashboard so nobody double counts.
A senior strategist reviews your tracking, ad accounts, search visibility and top landing pages. Within five business days you get a recorded walkthrough and a short written summary of the three fixes most likely to pay off first. It is yours to keep whether or not you hire us.
(10) Insights
Worked examples from the accounts we run, with the arithmetic left in.
All articles
▲1.9k readers this monthStop guessing at an ad budget. Work backwards from a revenue goal to the leads you need, what each lead may cost, and a monthly number you can defend.

The unglamorous local SEO work that helps service businesses compete in the map pack: profile listing, area pages, reviews, citations, and call tracking.

A strong ROAS can still lose money. Here is how to find your break-even ROAS, read blended versus platform numbers, and put profit at the top of the report.
(11) Free audit
A senior strategist reviews your tracking, ads, search visibility and landing pages. The ranked fix list is yours to keep, with or without us.
One reply from a strategist within a business day. No mailing list.
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