Flat fees,no cut.

Retainers have a flat monthly fee based on scope, not a percentage of ad spend, so we are never paid more for spending more of your money. Ad spend is paid by you directly to the platforms. Projects such as websites and tracking builds are quoted as fixed prices.

The initial term is 90 days, since that is how long it takes to audit, launch and read real results. After that, retainers are month to month with 30 days notice.

You do. Ad accounts, analytics properties, tag containers, landing pages and creative are set up in your name or transferred to you. If we part ways, you keep everything.

For paid search or paid social we recommend at least $2,000 a month in ad spend per channel. Below that, there is rarely enough data to make decisions, and we will tell you if a different channel is a better first step.

You get a live dashboard with leads, cost per lead, revenue and return by channel, plus a monthly written summary and a 45-minute call. We agree on the two or three numbers that matter in week one and report against those.

Paid campaigns produce leads within the first few weeks and settle after about 60 days of optimization. SEO and content show early signs in two to three months and compound from month four. We set expectations per channel in the 90-day plan.

No. Anyone who guarantees rankings or a specific return is guessing or not being straight with you. We commit to the work, the reporting and telling you early when something is not working.

You will hear it from us first, with what we think caused it and what we are changing. Reports include the tests that lost as well as the ones that won.