Channel 08
Websites and landing pages built to convert.
We design and build websites and landing pages around one job, turning visitors into leads or customers. You get a fast, accessible site your team can edit without calling a developer.
The monthly work
- Step 01Messaging and structureWe define the audience, the offer and the proof, then wireframe each page around a single primary action. Copy is written before design, so layout serves the words.
- Step 02Visual designWe design a system of type, color, spacing and components, then apply it to every template. You review real pages on desktop and mobile, not abstract mood boards.
- Step 03Front-end developmentPages are built with clean, lightweight code and a content management system your team can edit. We optimize images, fonts and scripts so the site passes Core Web Vitals.
- Step 04Campaign landing pagesEach landing page matches the message of one ad group or audience, with no navigation to leak attention. Templates let you launch new variants in hours, not weeks.
- Step 05Tracking and schemaForms, calls, chats and purchases fire as events in your analytics platform through tag manager. Schema markup is added for your organization, services, FAQs and reviews.
- Step 06SEO-safe migrationFor redesigns, we map every old URL to a new one, set redirects, keep ranking content intact and monitor search performance closely for 30 days after launch.
Evidence
Sample figures, set out the way they appear in a client's monthly review.
- +41%Site conversion rate90 days after launch vs. old site (sample)
- 1.6sLargest Contentful Paintmobile, down from 4.3s (sample)
- 11.2%Landing page conversion ratepaid search traffic, typical (sample)
- 98%Organic traffic retained30 days after migration (sample)
Brightwell Dental · 8 monthsNew-patient bookings up 166% on the same ad spendNew-patient bookings per month · sample caseHow it runs
Price moves with the number of unique page templates, how much copy we write and any integrations with your CRM or booking system.
- 01
DiscoverWeeks 1 to 2
We interview stakeholders and customers, review analytics and audit the current site. You get a sitemap, messaging framework and a conversion goal for every page.
- 02
DesignWeeks 3 to 5
Wireframes and copy come first, then visual design. You review real pages in two rounds, on desktop and mobile, before any code is written.
- 03
BuildWeeks 6 to 9
We develop templates, load content, set up tracking and schema markup, and test across browsers, devices and screen readers. Speed is checked on every template.
- 04
LaunchWeek 10
Redirects go live with the new site. We verify tracking, submit the sitemap to search engines, train your team and monitor performance for 30 days.
Deliverables
- Sitemap and wireframes for every page template
- Conversion-focused copy for up to 12 core pages
- Design system with reusable components and styles
- Responsive build on an editable content management system
- Three campaign landing page templates ready to duplicate
- Analytics events, tag manager setup and schema markup
- Redirect map and post-launch search monitoring for 30 days
- Training session and recorded walkthrough for your team
Best for
- Businesses whose site looks dated and converts poorly
- Advertisers sending paid traffic to a generic homepage
- Teams that cannot edit their own site without help
A website is a sales tool, and most are designed like brochures. We start with the conversion path: who arrives, from which channel, with what question, and what we want them to do next. Messaging and page structure come before visual design. By the time we open a design file, we know what every section has to say and why it sits where it does.
Then we build it properly. Clean semantic code, passing Core Web Vitals, accessible to WCAG 2.2 AA, with schema markup and analytics events in place on launch day. For campaigns, we build landing pages matched to the ad and keyword that brought the visitor, with one offer and one action. Your team gets a content management system they can use and training on how to use it.
Web Design & Landing Pages questions
Not covered here?
Bring it to the free audit.
A strategist goes through your tracking, ads and search visibility, and the fix list is yours whatever you decide.
Book the auditOr email hello@signalandscale.example
We reply within one business day
A typical site of 10 to 15 pages takes about 10 weeks from kickoff to launch. Landing page projects are faster, usually two to three weeks. The most common cause of delay is content and feedback arriving late. We set review dates at kickoff and hold them, and we ask for one consolidated round of feedback at each stage.
It can if the migration is careless. We map every existing URL to its new home, set permanent redirects, keep the content that ranks and carry over title tags and schema markup. Then we watch search performance daily for 30 days. Some fluctuation is normal for a few weeks. We cannot promise rankings hold, but we plan for it.
You own everything: the design files, the code, the content and the domain. Hosting and the content management system sit in accounts registered to you. Your team can edit text, images, pages and landing page variants without a developer. We provide a training session and a recorded walkthrough, so new hires can learn it too.
A single decision maker, access to your current site and analytics platform, and time for two stakeholder interviews. We also need brand assets, photography if you have it and introductions to three or four customers we can interview. Payment is split across milestones, with the final portion due at launch, not before.
(11) Free audit
A senior strategist reviews your tracking, ads, search visibility and landing pages. The ranked fix list is yours to keep, with or without us.
One reply from a strategist within a business day. No mailing list.