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The team

Team 06 / 08

Portrait of Jordan Blake
Testing and landing pages

Testing and landing pages

CRO and Web Lead

Has run more than 300 conversion tests and kept notes on the ones that lost.

Has run more than 300 tests and kept notes on the ones that lost.

Jordan's focus

  • Landing pages designed around one job
  • Research first: recordings, surveys and form analytics
  • A test backlog ranked by expected value
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Accounts Jordan has led

Brightwell Dental

New-patient bookings up 166% on the same ad spend

New-patient bookings per month38101

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Fernhouse Goods

ROAS from 2.1× to 4.3× while doubling orders

Return on ad spend2.1×4.3×

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More of the team

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