Industry 02
New-patient marketing for practices that value their chairs.
Private practices and clinics that want a full schedule of the right patients, without discount-driven marketing.
The playbook
- Step 01A booking flow patients finishReason for visit, time, contact details. Insurance and history move to a confirmation text.
- Step 02Local search for each treatmentPages for implants, aligners, emergency visits and more, each with its own schema and reviews.
- Step 03Recall and reactivationText and email reminders for overdue patients, plus a win-back sequence for those who lapsed over 18 months ago.
Evidence
Sample figures from a fictional client, laid out the way a real report would be.
- +166%Sample lift in new-patient bookingsBrightwell Family Dental · sample
- 58%Booking form completion, from 19%Brightwell Family Dental · sample
- 8 miTypical targeting radiusBrightwell Family Dental · sample
Brightwell Dental · 8 monthsNew-patient bookings up 166% on the same ad spendNew-patient bookings per month · sample caseServices we usually combine
What gets in the way
We build booking flows that answer those questions first, run local campaigns within a realistic drive time, and report on new-patient bookings by source. We write within advertising rules for health services and never use patient information in ad targeting.
- 01
Forms that ask for everything
Insurance IDs and medical history on the first screen stop most people. A three-step flow collects what the front desk needs and nothing more.
- 02
Boosted posts to the whole metro
Nobody drives 25 miles for a cleaning. Tight radius targeting and offer-led creative bring cost per booking down.
- 03
No link between marketing and the schedule
We connect lead source to booked and attended appointments, so you know which channel fills hygiene and which fills high-value treatment.
Plan a budget
Work back from a revenue goal to an ad budget with dental and medical benchmarks.
Open the Ad Budget Planner
Patients choose a practice on three things: whether you take their insurance, whether they can get in soon, and what other patients say. Most practice websites hide all three behind a long form.
Benchmarks · sample
Typical ranges we plan against for dental and medical accounts. Your numbers depend on market, offer and how fast leads are answered.
Cost per lead by channel
Midpoint of each sample range
| Channel | Cost per lead | Conversion rate | Notes |
|---|---|---|---|
| Search ads | $70 to $110 | 7% to 12% | Emergency and implant terms convert best |
| Paid social | $40 to $65 | 2% to 4% | Family and new-mover audiences |
| Local and map ads | $50 to $80 | 9% to 15% | Depends heavily on review count |
| Recall email and text | $4 to $12 | 12% to 22% | Existing patients, lowest cost per visit |
Sample ranges for illustration, not published industry data.
Dental and medical questions
Not covered here?
Bring it to the free audit.
A strategist goes through your tracking, ads and search visibility, and the fix list is yours whatever you decide.
Book the auditOr email hello@signalandscale.example
We reply within one business day
We do not place advertising pixels on patient portals or booking confirmation pages that contain health details, and we do not upload patient lists for ad targeting. Tracking is configured to record that a booking happened, not what it was for. Your compliance officer signs off on the tracking plan before launch.
Yes. High-value treatments get their own landing pages, search campaigns and follow-up sequence, since the decision takes longer than a cleaning and usually involves a consultation.
We write it and a clinician reviews it. Every clinical claim is checked by someone at your practice before it is published.
(11) Free audit
A senior strategist reviews your tracking, ads, search visibility and landing pages. The ranked fix list is yours to keep, with or without us.
One reply from a strategist within a business day. No mailing list.