Free tool
Start from the revenue you want and work back to customers, leads and a monthly ad budget, split across four channels.
✓No email requiredRecommended monthly ad budget
$8,268$272 per day
To reach $60,000 a month you need about 40 new customers from 160 leads, at a blended cost of $51.67 per lead.
- New customers needed
- 40
- Leads needed
- 160
- Blended cost per lead
- $51.67
- Projected ROAS
- 7.3x
- Ad cost per customer
- $207
- Ad spend as share of goal
- 13.8%
- Search ads$3,720 45%
- Paid social$2,067 25%
- Local and map ads$1,654 20%
- Retargeting$827 10%
Estimated leads by channel
Budget for each channel ÷ its sample cost per lead
Six-month launch ramp
Month 1 at 50% of budget, month 2 at 75%, then full
- Planned
- Target
Plan by channel
Daily budget is the monthly budget ÷ 30.4
| Channel | Share | Monthly budget | Daily budget | Cost per lead | Leads | Customers |
|---|---|---|---|---|---|---|
| Search ads | 45% | $3,720 | $122 | $68 | 54.7 | 13.7 |
| Paid social | 25% | $2,067 | $68 | $45 | 45.9 | 11.5 |
| Local and map ads | 20% | $1,654 | $54 | $52 | 31.8 | 7.9 |
| Retargeting | 10% | $827 | $27 | $30 | 27.6 | 6.9 |
| Total | 100% | $8,268 | $272 | $51.67 | 160 | 40 |
Estimates only. Benchmarks are sample figures for illustration, not published industry data, and real costs vary by market, season and offer. Management fees are not included. This planner is not financial advice.
- 01Customersrevenue goal ÷ revenue per customer
$60,000 ÷ $1,500 = 40 - 02Leadscustomers ÷ close rate
40 ÷ 25% = 160 - 03Blended cost per lead1 ÷ the sum of each channel's share ÷ its cost per lead
1 ÷ (0.45/68 + 0.25/45 + 0.20/52 + 0.10/30) = $51.67 - 04Budgetleads × blended cost per lead
160 × $51.67 = $8,268
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